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    Digital Marketing Masterclass - United Kingdom

    Key points about this course


    Duration: 1 Days*

    Support: 24/7

    Popular In: us  gb  ca  au  

    Dates & Prices Enquire
    • Learn the challenges and principles of the customer experience(CX).
    • Gain an understanding of Digital Marketing in just one day.
    • Learn the Key challenges and success factors in Mobile Marketing.

    Available delivery methods for this course

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    Classroom

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    Live Virtual

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    Online

    Onsite Icon

    Onsite

    Course Information

    Digital Marketing Masterclass Overview

    This Digital Marketing Masterclass consists of a 1 day, instructor-led course that provides delegates with tips and tricks that will enable the optimisation of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping clients business.

    This course comes under the topic of Digital Marketing Courses, which provides delegates with a number of Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.

    Digital Marketing Masterclass Outline

    This Digital Marketing Masterclass will cover the following modules:

    Module 1: Digital Marketing

    • What is Digital Marketing?
    • How did it revolve?
    • Understanding the impact of Digital Marketing on business
    • Permission Marketing

    Module 2: Planning, Strategy, and Testing

    • Online campaign planning within best practise guidelines
    • Identifying the optimum mix of Digital Marketing techniques
    • Campaign strategy
    • Integration and Multi-channel Marketing
    • What to test and when to do so

    Module 3: Customer Experience and Usability

    • Principles of the Customer Experience (CX)
    • Creating a successful User Experience (UX)
    • Industry methodologies
    • Sitemaps and wireframes
    • User testing

    Module 4: Mobile Marketing

    • Key challenges and success factors in Mobile Marketing
    • Developing a customer-led mobile strategy
    • Assessing the role of mobile sites v apps
    • Using mobile to drive customer acquisition
    • Building loyalty and customer retention through mobile channels
    • Tracking, analytics, and Conversion Rate Optimisation

    Module 5: Content Strategy

    • Why content is (still) pivotal
    • Developing content for different customer segments
    • Content and SEO: the power of ‘in-bound marketing’
    • Developing a content plan
    • Examples of successful content strategies

    Module 6: Social Media

    • The rise of social
    • Key players: Facebook, LinkedIn, YouTube, Twitter
    • Impact of Google+
    • Successes and pitfalls of social media

    Module 7: Email Marketing

    • Why permission is everything
    • How to acquire names and email addresses
    • Testing email for continuous improvement
    • E-newsletters and other email formats
    • Broadcast and delivery considerations
    • Successful email marketing: case studies

    Module 8: Search Engine Marketing: SEO and PPC Defined

    • Why is search engine marketing so crucial to online success?
    • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

    Module 9: Integrating Your Marketing Communications for Maximum ROI

    • Why integration is essential and how best to achieve it
    • Integrating online and offline activity
    • 'Real-world' integrated campaigns
    • Looking ahead: multi-channel for media owners, marketers, and their agencies

    Who should attend this Digital Marketing Training Course?

    This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.

    Prerequisites

    There are no prerequisites for undertaking this Digital Marketing Masterclass.

    The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
    There are no prerequisites for enrolling on this Digital Marketing Masterclass.
    Yes, whether you have a B2B or B2C business, digital marketing works great for any product or service you provide to the customer.
    There is no fixed number of posts in a week, but if we post once or twice in a week than it will be beneficial.
    In this course, Delegates will learn topics like Planning, Strategy and testing, customer experience and usability, Mobile marketing, Social Media Marketing, Content strategies, SEO, PPC and many more which help them to enhance their skills.
    Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the use of digital marketing is to connect a business or organisation with its target audience via digital channels.
    It is expected in future the majority of the companies will have an online presence. And obviously, digital marketing is growing at a faster leap. There will be many career opportunities in digital marketing. We live in this time where people use the Internet for everything.
    The price for Digital Marketing Masterclass certification in the United Kingdom starts from £495
    The Knowledge Academy is the Leading global training provider in the world for Digital Marketing Masterclass.

    What's included in this Digital Marketing Training Course?

    • Delegate pack consisting of course notes and exercises
    • Manual
    • Experienced Instructor
    • Refreshments

    Key points about this course


    Duration: 1 Days*

    Support: 24/7

    Popular In: us  gb  ca  au  

    View dates & prices

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    Digital Marketing Masterclass Dates & Prices

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    Birmingham
    Fri 6th Mar 2020
    Places available
    £995
    Cambridge
    Fri 6th Mar 2020
    Places available
    £995
    Brighton
    Fri 13th Mar 2020
    Places available
    £995
    Fri 13th Mar 2020
    Places available
    £795
    Bristol
    Fri 13th Mar 2020
    Places available
    £995
    Sheffield
    Fri 20th Mar 2020
    Places available
    £995
    Leeds
    Fri 20th Mar 2020
    Places available
    £995
    Southampton
    Fri 27th Mar 2020
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    £995
    Cardiff
    Fri 27th Mar 2020
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    £995
    Edinburgh
    Fri 3rd Apr 2020
    Places available
    £995
    Fri 3rd Apr 2020
    Places available
    £795
    Aberdeen
    Fri 17th Apr 2020
    Places available
    £995
    Reading
    Fri 17th Apr 2020
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    £995
    Dublin
    Fri 24th Apr 2020
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    €995
    London
    Fri 24th Apr 2020
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    £995
    Glasgow
    Fri 1st May 2020
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    £995
    Maidstone
    Fri 1st May 2020
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    £995
    Nottingham
    Fri 8th May 2020
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    £995
    Birmingham
    Fri 8th May 2020
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    £995
    Belfast
    Fri 15th May 2020
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    £995
    Manchester
    Fri 15th May 2020
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    £995
    Fri 15th May 2020
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    £795
    20%
    off
    Fri 22nd May 2020
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    Was: £995
    Now: £795
    Liverpool
    Fri 29th May 2020
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    £995
    Milton Keynes
    Fri 5th Jun 2020
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    £995
    Norwich
    Fri 5th Jun 2020
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    £995
    London
    Fri 12th Jun 2020
    Places available
    £995
    Cambridge
    Fri 12th Jun 2020
    Places available
    £995
    Fri 12th Jun 2020
    Places available
    £795
    Edinburgh
    Fri 19th Jun 2020
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    £995
    Bristol
    Fri 26th Jun 2020
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    £995
    Manchester
    Fri 3rd Jul 2020
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    £995
    Newcastle
    Fri 3rd Jul 2020
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    £995
    Birmingham
    Fri 10th Jul 2020
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    £995
    Fri 10th Jul 2020
    Places available
    £795
    London
    Fri 17th Jul 2020
    Places available
    £995
    Brighton
    Fri 17th Jul 2020
    Places available
    £995
    Reading
    Fri 24th Jul 2020
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    £995
    Aberdeen
    Fri 24th Jul 2020
    Places available
    £995
    Cardiff
    Fri 31st Jul 2020
    Places available
    £995
    Glasgow
    Fri 31st Jul 2020
    Places available
    £995
    Maidstone
    Fri 7th Aug 2020
    Places available
    £995
    Southampton
    Fri 7th Aug 2020
    Places available
    £995
    Milton Keynes
    Fri 14th Aug 2020
    Places available
    £995
    Fri 14th Aug 2020
    Places available
    £795
    Sheffield
    Fri 21st Aug 2020
    Places available
    £995
    London
    Fri 21st Aug 2020
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    £995
    Leeds
    Fri 28th Aug 2020
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    £995
    Cambridge
    Fri 4th Sep 2020
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    £995
    Manchester
    Fri 4th Sep 2020
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    £995
    Birmingham
    Fri 11th Sep 2020
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    £995
    Belfast
    Fri 11th Sep 2020
    Places available
    £995
    Fri 11th Sep 2020
    Places available
    £795
    Norwich
    Fri 18th Sep 2020
    Places available
    £995
    Edinburgh
    Fri 18th Sep 2020
    Places available
    £995
    Nottingham
    Fri 25th Sep 2020
    Places available
    £995
    Dublin
    Fri 25th Sep 2020
    Places available
    €995
    Bristol
    Fri 2nd Oct 2020
    Places available
    £995
    Liverpool
    Fri 9th Oct 2020
    Places available
    £995
    London
    Fri 16th Oct 2020
    Places available
    £995
    Glasgow
    Fri 23rd Oct 2020
    Places available
    £995
    Reading
    Fri 30th Oct 2020
    Places available
    £995
    Fri 30th Oct 2020
    Places available
    £795
    Aberdeen
    Fri 6th Nov 2020
    Places available
    £995
    Birmingham
    Fri 6th Nov 2020
    Places available
    £995
    Milton Keynes
    Fri 13th Nov 2020
    Places available
    £995
    Fri 20th Nov 2020
    Places available
    £795
    Manchester
    Fri 20th Nov 2020
    Places available
    £995
    Edinburgh
    Fri 27th Nov 2020
    Places available
    £995
    Sheffield
    Fri 27th Nov 2020
    Places available
    £995
    Brighton
    Fri 4th Dec 2020
    Places available
    £995
    Newcastle
    Fri 11th Dec 2020
    Places available
    £995
    Leeds
    Fri 11th Dec 2020
    Places available
    £995
    Southampton
    Fri 18th Dec 2020
    Places available
    £995
    Fri 18th Dec 2020
    Places available
    £795
    Cardiff
    Fri 18th Dec 2020
    Places available
    £995

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    Key points about this course


    Duration: 1 Days*

    Support: 24/7

    Popular In: us  gb  ca  au  


    Why choose TKA logo


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    Best price in the industry

    You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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    Various delivery methods

    Flexible delivery methods are available depending on your learning style.

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    Resources

    Resources are included for a comprehensive learning experience.

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    "Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

    Joshua Davies, Thames Water

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    "...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

    Diane Gray, Shell

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